Publisher first
We run the review, comparison and data sites people read before they buy.
Written, funded and ranked by us. Nothing resold, nothing rented.
Publishers who generate leads
The publisher behind the buying decision
We run the sites people read before they buy. The readers who choose you become your leads.
We do not run ads on your behalf. The leads are born on sites we own.
Brands we generate leads for
Lead generation on sites we own
The leads come from our sites, not yours.
Most lead generation sends rented traffic to your pages. Ours happens on sites we publish, with readers we earned.
Where the lead is made
On your site, from traffic bought elsewhere.
On our sites, which we publish and own.
Who owns the audience
The ad platform. Pause the budget and it is gone.
We do. The readers come back whether or not you buy.
What you pay for
Clicks and sessions. Most never buy.
A reader who chose you. Every one checked.
How the price is set
An auction. A rival bids, your cost rises.
A fixed price per lead, agreed up front.
What the buyer knows
Little. They clicked early with every question open.
A great deal. They compared the options and picked you.
Foundations
Why brands buy from us
Editorial, not advertorial
A brand earns its place on the page on the merits of its offer.
Readers trust the comparison because nobody paid for the verdict.
Sold as leads, fixed price
When a reader chooses you, that reader is what you buy.
One price per lead, agreed in writing. Misses are credited.
How it works
We publish. Readers decide. You get the buyer.
Three steps. We carry the cost of the first two.
We publish the site
A review, comparison or data site in a category people research before they spend. We write it. We fund it. We rank it.
Readers decide
They arrive mid decision. They compare, rule out and choose. Placement on the page is earned, never bought.
You get the buyer
A reader who chose you asks to be contacted. We check them against your criteria and send them through. Fixed price, only for leads that qualify.
What arrives
A lead, not a session
Contact and company Verified
Stated requirement Captured
Qualifying answers Checked
Timing and consent Recorded
Email, CSV or straight into your CRM. Rejected leads are credited.
Publishing since 2020
Readers first. Leads follow.
4,891,352
Readers helped
87,873
Leads delivered
48
Brands served
26%
average lead-to-sale rate
Our leads are warm. The customer has already chosen the brand they are enquiring about.
Our readers. Your buyers.
Tell us the category and what a buyer looks like. We will tell you quickly whether our readers include them.
Frequently asked questions
Do you run our ads?
No. Any media we buy sends readers to our own properties, where the content does the qualifying.
What makes a lead qualified?
You decide. We agree the criteria first, check every enquiry against them, and credit anything that misses.
What does it cost?
A fixed price per lead, agreed in writing. No retainer, no media budget, no auction to lose.
Can we have exclusivity?
In most categories a lead goes to one brand only. Full category exclusivity is possible where the volume justifies it.
How quickly can we start?
In a category we already cover, inside a fortnight. A new category has to be built, and we will scope it honestly.
Which sites do the leads come from?
We do not name them. Staying unattributed is how they stay independent, and independence is why readers trust them.