About
A publisher that sells outcomes
Nutshell Media started in 2020 with one idea. Own the content people read while they decide, and you never have to buy the click.
Brands we generate leads for
Who we are
The publisher and the lead source
Most lead generation companies are middlemen. They resell attention with a margin on top.
We are the other side of that. We build the review, comparison, data and information sites people use while they research, and we run the audiences beside them.
That ownership is the whole business. The demand does not stop when a budget does.
Australian, working with Australian brands.
What we will not do
Stated plainly
- We do not run ads on your behalf.
- We do not name the properties we own.
- We do not sell one lead twice.
- We do not buy, scrape or rent contact data.
- We do not charge a retainer.
Since 2020
Built slowly, on purpose
Rankings and audiences take years, not quarters. We have been compounding that work since 2020.
4,891,352
Readers helped
87,873
Leads delivered
48
Brands served
A 26% average lead-to-sale rate. Our leads are warm: the customer has already chosen the brand they are enquiring about.
How we work
The principles underneath it
Independence first
Placement on our properties is earned. If a brand is not the right answer for a reader, it is not recommended to that reader.
Say the number or say nothing
We publish three figures about our own performance and we can evidence all three. We would rather look modest than quote something we cannot stand behind.
The client sets the bar
You write the qualifying criteria. We check every enquiry against them and credit anything that misses.
Our properties stay unnamed
We will describe the format, the audience, the intent and the volume. We will not hand over a list of domains.
Our readers. Your buyers.
Tell us the category and what a buyer looks like. We will tell you quickly whether our readers include them.
Frequently asked questions
Do you run our ads?
No. Any media we buy sends readers to our own properties, where the content does the qualifying.
What makes a lead qualified?
You decide. We agree the criteria first, check every enquiry against them, and credit anything that misses.
What does it cost?
A fixed price per lead, agreed in writing. No retainer, no media budget, no auction to lose.
Can we have exclusivity?
In most categories a lead goes to one brand only. Full category exclusivity is possible where the volume justifies it.
How quickly can we start?
In a category we already cover, inside a fortnight. A new category has to be built, and we will scope it honestly.
Which sites do the leads come from?
We do not name them. Staying unattributed is how they stay independent, and independence is why readers trust them.